Washington, DC – July 31, 2015. Cihan Group, GHEPs’ international capacity building partner-organization in Africa, is organizing a three-day workshop tagged, “Digital PR and Social Media Communications Master Class” for communications, public relations and marketing professionals who work on the frontlines engaging members of the public and diverse stakeholders on social change in Africa and its vast populations.
The seminar is scheduled to take place at Protea Hotel, Ikoyi, Lagos, Nigeria, Africa’s most-populous country, from September 9 – 11, 2015.
Organised in collaboration with the Public Relations Consultants Association of Nigeria (PRCAN), Cihan Group Founder and Chief Executive Officer (CEO), Mr. Celestine Achi, said the workshop would be the first of its kind in Nigeria focusing on a set of competencies necessary for managing communication in a rapidly changing social media era and communication age.
“The capacity building initiative is designed to develop practical and enduring expertise covering the full range of concepts, skills and platforms required to unlock the power of the digital media to support individual’s reputational goals,” said Mr. Achi.
PRCAN President, Mr John Ehiguese, said the professional group endorsed the workshop in line with its commitment to the deepening of knowledge of its members and public relations professionals on the client side. “In this digital age, it is imperative to continuously update the skills of those charged with the responsibility of managing communication with diverse stakeholder groups,” Ehiguese stated.
Mr. Achi, a new media expert, said workshop participants would learn to create Digital PR strategy, engage social enterprise, provoke multimedia buzz, utilise digital PR tools, optimise online space for search and excel in digital crisis communications.
The Cihan Group CEO explained that the workshop modules were carefully planned and designed for communications, public relations and marketing professionals whose roles include engagements with stakeholders through online social media, adding that the learning experience would be pitched at a level to help individuals develop strategic approaches and sophisticated techniques.
Mr. Achi who doubles as the Chief Digital Marketing Strategist of Cihan Group, is leading a team of experts in their own rights to the workshop. They include Mr. O. C. Vince, an award winning author, facilitator, public speaker, a certified trainer with no less than 15 years corporate experience and achievements in three continents.
On the team also are: Messrs Chuddy Oduenyi and Muyiwa Akintunde. A part-time lecturer at the Pan Atlantic University, Lagos, Oduenyi is Managing Director of Compact Communications, a leading PR consulting firm. He was Head of Marketing, Dunlop Nigeria Plc and Director, Corporate Communications at Industrial and General Insurance (IGI) Plc. Akintunde, a PR trainer and CEO of Leap Communications, is the Vice President of PRCAN.
Also in the faculty are Mrs. Lilian Nwobu, a blogger, social activist and founder of gistpost.com; and Ikem Okuhu, a PR and communications expert, currently the Director, Reliks Media Limited and Founder of Brandish Online.